The importance of creating collaborations in the music industry

Collaboration is the driving force behind success in today’s music industry, where the partnership between AMPOLLO and GigPig ensures collaborations can be easily made.

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By leveraging collaborations, artists, producers, venues, and music technology, companies can work together to increase efficiency and unlock new opportunities in the industry that otherwise may not have been possible.

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Companies like GigPig and AMPOLLO recognise the importance of collaborations to help artists thrive and this partnership is set to revolutionise the way music professionals connect and collaborate.

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This will help foster a more inclusive and dynamic music ecosystem.

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Cutting through the noise with collaboration

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With 120,000 tracks uploaded to Spotify daily and the rise of generative AI, breaking through the noise has never been more challenging. To stand out, artists must adopt effective strategies.

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One of the most effective techniques is collaboration.

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From co-creating or remixing tracks, live performances, distributing music, to joint marketing efforts, collaborations have the power to significantly benefit artists to reach new audiences, increase streaming numbers and expand social media presence.

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GigPig spoke to AMPOLLO’s Partnerships & Business Development Consultant Rebekah Pennington emphasised the importance of collaborations for emerging artists, stating:

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“To break as an emerging artist and get your music recognised can be hard in the current landscape. Collaborating with the right artist can help elevate an emerging artist into new audiences and offer fresh opportunities in supporting acts and gaining exposure. Conversely, established artists can reignite old music through collaborations with emerging artists, offering an exciting opportunity to get noticed in a noisy industry.”

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AMPOLLO: The ultimate platform to create collaborations

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Collaboration fuels creativity. Artists are some of the most innovative individuals, so it makes sense for like-minded creatives to combine their knowledge, talent and expertise and when they do, they produce something truly special.

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But where do artists begin to create these collaborations?

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AMPOLLO is an essential tool for artists, which every musician should utilise along with their growing user base of over 19,000 creators.

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The app connects musicians globally with session players, songwriters, producers and other artists to work on original music, inspiring each other and creating boundary-breaking connections.

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However, beyond networking there are other benefits to the platform. Artists can secure a reliable revenue stream selling their music and use studio tools to create music, whilst A&R and industry professionals can discover new talent on the platform.

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“AMPOLLO is offering collaboration tools and powerful search technology focusing on genre, location and instrument choice,” Rebekah continued.

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“The app allows closed and open collaboration projects to work on tracks together. Producers, artists and industry professionals can easily find each other and connect based on their preferences, think LinkedIn meets Ableton.

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“It’s known that network and community is a big driver for artists breaking into the industry and existing working professionals. AMPOLLO helps break down those barriers and gives creators the tools to find the right people in the industry, make the right connections and build incredible collaborations with each other.”

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Embracing technology to create collaborations

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Technology plays a pivotal role in the modern music industry, which has ensured that artists can seamlessly connect with others, empowering them to break through as musicians. This is the case for GigPig, whose digital platform streamlines the booking and management process for artists and venues.

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The passion GigPig has to create a fair and equal music industry is empowering, connecting and enabling the sector through technology to connect artists and venues on all scales.

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GigPig's mission is to harness the power of technology, to remove the traditional gatekeepers and entry barriers into the music industry for artists, venues and bookers.  Ultimately enabling gigging artists to make a reliable living and for venues to thrive.

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For artists using the GigPig platform, AMPOLLO should be the essential tool to find artists for gigs and last-minute replacements.

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It’s also a fantastic way to gain an extra revenue source to help monetise your music. Whether artists are taking advantage of AMPOLLO paying out 80% of royalties from fans purchasing their tracks to play along with or collaborating with venues to get gigs within the seed sector through GigPig.

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About this exciting partnership, Rebekah added: “GigPig and AMPOLLO share the same core values in supporting artists and musicians in their careers.

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“As we kick off into 2025, it’s important that we partner together now to enable GigPig users to find fellow musicians for their upcoming gigs and artists to collaborate with on their original music.

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“We are set to see another year of big changes in the industry, and enabling the user base of AMPOLLO to support the live music scene with GigPig musicians will empower the seed sector to grow.“

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Creating collaborations for industry success

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Don’t let the lack of collaborations in the industry become a barrier to you succeeding in your passion.

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In an industry that is constantly evolving, artists who embrace collaboration rather than competition often find themselves at the forefront of progress, where collaborations can help find undiscovered talent worldwide.

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The partnership between GigPig and AMPOLLO helps emerging artists create those collaborations, which will ultimately help them break into the industry.

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