Lounges.tv and GigPig partner to put the power back into the artists in the music industry

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The music industry has long been a battleground for control, with artists often finding themselves on the losing side of negotiations.

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What was once dominated by major record labels, booking agents using their black books, and barriers to entry at every level of the industry for music artists has now seen a shift in attitude in the music industry, where artists are taking charge of their career paths.

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This is something which Lounges.tv and GigPig are achieving, where the partnership is breaking the barriers to entry for artists and focusing on empowering those creators to monetise doing what they love, which is transforming the way artists thrive in the music industry.

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Historically, major record labels, management companies, and other corporate businesses have held the reins when deciding what music is produced, and how it is distributed, promoted, and monetised.

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The rise of digital platforms, streaming services, and social media has radically transformed the landscape of the music industry. Independent musicians now have access to tools that allow them to create, share, and monetise their art on their terms.

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So, how do artists regain that power over their music?

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For starters, artists need to utilise platforms such as Lounges.tv. The revolutionary, creator-first platform allows musicians to stream their music on the free-to-use platform, allowing fans to discover, interact and support the artists they love.

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Directly share your Lounges.tv profile on your social media to engage your existing following whilst captivating a new audience already using the company backed by Simon Cowell. Here, you can schedule live streams and sell your tickets like you would a physical event or upload on-demand content.

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Simply, creators can monetise their social followers with live and on-demand videos.

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Most platforms benefit only the 1% of creators with big enough followings. Lounges.tv are not about numbers, likes or if you have enough monthly listeners. It’s about recognising creators' talent and giving them a space to create special moments with their fans and receive the support they deserve.

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This makes monetising your work effortless, as artists receive 80% of their streaming income, paid within 24 hours, and can utilise pay-per-view and tipping-based revenue streams to support their craft.

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GigPig spoke with JD Donovan, Lounges.tv’s Head of Partnerships, about how the platform helps to empower musicians. He said: “Creators and musicians deserve to earn revenue from their best content, and they deserve to do so quickly.

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“We are proud to say that we are the fairest and fastest video streaming platform. Any musician can use our platform for free to go live today, engage their followers, and get paid tomorrow.

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“It’s amazing for me to be able to point out musicians on Lounges.tv who are making thousands of pounds a month in revenue in a way that is a true add-on and doesn’t threaten any of their other activities.”

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This puts the power back to artists, as they make 100% of the decisions on Lounges.tv, whilst continuously engaging with their fanbase.

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Once you’ve secured your gig through GigPig, you can record your live show through your phone and stream this directly onto Lounges.tv to reach an audience outside the four walls you’re gigging in. Not only can you reach a wider audience, but you can also get paid fairly twice for your music.

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Getting those gigs has never been easy through GigPig, the UK's fastest-growing hospitality music marketplace is empowering, connecting and enabling the sector through the technology created by industry experts to connect artists and venues, whilst saving them time and money.

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Kit Muir-Rogers, GigPig’s co-founder, said: “Our mission and vision closely align with that of Lounges.tv. We are both empowering artists and giving them control over their music, something the industry has been crying out for.

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“At GigPig, artists are always at the centre of what we do, which is why it will always be free for them to use. This partnership is about creating more opportunities for musicians to thrive.”

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The platform connects artists to hundreds of the best venues across the country so they can increase their bookings and earn a reliable wage within the hospitality sector, as well as hone their craft, earning their stripes and building a community around their music.

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JD continued, “Combining forces with GigPig in cohesion with their venues will allow musicians and performers to unlock an additional digital revenue stream. Not every fan or follower can make a show – why not give them a chance to tune in – and for the performers to earn further?

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“The live music and hospitality sectors have flourished due to technological advancements and partnerships. We are creating the next one!”

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Empowering artists is a crucial step in shaping the future of the industry. As technology continues to evolve and listeners increasingly value authenticity and personal connection with their fans, artists continue to increase their autonomy to ensure that they thrive at cutting through the noise in the industry.

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